The Curious Case of Social Networking in Online Marketing ...

?Social media is no longer a trick. This is the way, most of the people want for their information and want to hear from marketers.? ? Nick SchaperOne status update on myspace caused one of the most important revolution of our times. At the least, that?s what the social press pundits are proclaiming.Things which could have taken years to surface (in the pre internet days) took less than 10 days to highlight the substantial mass unrest through social networking sites. Additionally, it only didn?t stay, from people to people, it even made sort-of-a corporate venture for a social cause. Google and Twitter tangled up to help people tweet the ground truth by leaving messages on Google voice mail, in the process of complete media split down.Internet entrepreneurs are trying to analyze the influence of this occasion and the broader part, that social media sites can play in the times to come. One of the key finding that has come out of the is ? social networking sites functions as a catalyst. Any unfolding function or a phenomena requires a social media marketing and well deserving press could use it in the spotlight immediately. Why? All the respectable and popular press throughout the world, follow facebook, facebook etc. as the beat of the masses. Views and opinions expressed/shared in high amounts don?t get overlooked, they develop into an excellent time account or even a newspaper?s first page report.Second observation is, it is the youth ? who drives the information. Excited users of social media sites from the age group of 15-35 are certainly one of most desired target segment for the advertisers, specifically the women. Their voices do not go unnoticed or unheard.Third and the time tested finish is ? the headlines would be always led by high quality, genuine cause/ information. Social media marketing sites allow users to involve like-minded people in a movement/campaign at a really inexpensive. All in all, the idea helps you promote an idea at a fraction of a price with a top probability of a mainstream press mention which could further increase a brandname recall.These lessons are very appropriate specially for the b2b sites. Most of them continue to be striving to influence the whole benefits of the social media marketing sites and in turn not able to help their clients which results in high dissatisfaction and a poor PR. In the light of above results B2B websites could revise their marketing methods, develop far better marketing programs and perform them powerfully to benefit their end customers.

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Source: http://mario-petrovic-biz.com/the-curious-case-of-social-networking-in-online-marketing/

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