Council of PR Firms Career Center: Marketing: Management jobs ...

Kawneer North America is the leading manufacturer of architectural aluminum building products and systems for the commercial construction industry. Providing single-source responsibility, our comprehensive product portfolio includes entrances, framing systems, windows and curtain wall systems. Kawneer products are used on a myriad of high- mid- and low-rise buildings such as stadiums and sports facilities, office buildings, schools and universities, retail construction and healthcare.

In 2010, Traco, a premier manufacturer of windows was acquired by Alcoa and is now a division of Kawneer. Traco continues to provide customers with innovative, high performing windows, which are ideal for both renovation and new construction.

Facing the challenges of today's complex business environment, Kawneer balances experience with change and ongoing improvement. We are committed to responding to the industry's needs in every way possible - through rigorous testing, meticulous engineering and product design, focus on sustainability and dedicated partnership. As we renew and re-engineer our capabilities, our commitment to quality, reliability and innovation has remained constant since 1906 when our architect founder invented the first metal molding for storefronts.

Kawneer North America is based in Norcross, Georgia, and operates strategically located manufacturing facilities and fabricating service centers throughout the United States and Canada. Our company is part of Alcoa's global Building and Construction Systems (BCS) business.

The Manager, Market Research & Analysis will develop and maintain a research and strategic analysis function within Kawneer North America to support decision making in marketing, new product development, business development and overall business strategy.

Research Responsibilities:

-?Identify and assimilate relevant information from a wide range of internal and external resources for input into overall marketing and business strategy
-?Manage all market research projects including market sizing, perception studies
-?Become internal expert on the competitive environment. Create and manage internal knowledge bank of key competitor corporate strategies, including stated strategies, observed strategies, early indicators of a potential shift in strategy, and tracking/analysis of the relative success of these strategies
-Maintain knowledge of significant industry trends, merger activities, the financial objectives of the Company, and operational aspects of the North American commercial construction industry.
-?Liase with New Product Development to evaluate market research needs and determine plan for execution; scan the market for information resources and new product ideas
-?Manage proprietary market model for short-term sizing and market share
-Manage and continually update to the long term market forecast for the lead team
-Contribute to the development of Kawneer's Market Analysis tools and capabilities by bringing new knowledge/best practices to the group
-Manage all outside market research vendors

Strategic Analysis Responsibilities:

-?Lead the analysis of strategic initiatives and new business opportunities, including planning implementation, facilitating and leading project teams, and assessing business impact
-?Complete complex analyses, identifying grounded, actionable insights and conclusions; prepare and present conclusions and recommendations in a concise and compelling manner to senior management

Other Responsibilities:

-?Support key business objectives and goals through the co-development of annual marketing strategies, objectives and plans for new and existing programs and initiatives.
-?Execute special assignments as determined by the Vice President, Marketing Alcoa BCS and/or the Kawneer North America lead team.

Source: http://careercenter.prfirms.org/jobs/4855031/manager-market-research-analysis

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