How to Set Up Your First Campaign Using PPC to Drive Hits

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A lot of internet marketers stay clear of implementing pay-per-click advertising not only because it is quite risky but they also do not know how to set up the first PPC campaign. Although the process is easy, it can be tedious sometimes especially if you are targeting very competitive keyword phrases.

The most challenging part of the campaign is not the setting up stage, but in choosing the perfect keywords that will truly capture targeted visitors to the site. Since hits are tantamount to costs, it must be appropriately set to minimize non-relevant visitors in order to get higher return on investment.

While some veteran marketers are able to set it up within just an hour and afterwards results start coming in, novice marketers new to this type of campaign may have to spend more time at first in order to set it on the right track. Otherwise, things could go wrong especially if it is started on a bad foot forward.

Open an Account

Before anything else, you have to open an account in the publishing network. This is usually free, and there are many of them to choose from such as Facebook, MySpace, Yahoo/Bing, and Google Adwords. Although you have the freedom to select the one that fits your needs, it is highly recommended to opt for the most popular one, which is Google Adwords. Thus, this ads network will be the main focus of this tutorial.

As part of the requirement in opening an account, you need to have a gmail account as well. If you don?t have one yet, then just open a free email account with gmail.

Once your account with Google Adwords is open, push the ?Start Now? button in the dashboard. You will then be made to choose between the Standard Edition and the Starter Edition. Select the one that fits your campaign. Afterwards, fill in the necessary information.

Choose the Type of Campaign

When you are ready to launch, you will also be required to select on the type of campaign that you would like to have. The choices are ?Start with Placements? and ?Start with Keywords.? For a start, it is suggested to go for the keywords. This will make your ads show up in the search engine results whenever someone searches using your target keyword phrase.

The other campaign is good for advanced users. Ads will not show up in the search engine result pages but in selected relevant sites within the network of Google. There are millions of them, and many have high page ranks with plenty of monthly visitors, thereby giving your ads better exposure. Nonetheless, you can choose the type of traffic that you want, either from organic results or targeted traffic.

Target your Audience by Location

The next step is to target the audience according to location. This is crucial since this will help you get the right kind of visitors to your site. If your offers are available only to the US market, it?s impractical and costly on your part to get visitors from other countries.

To minimize your PPC costs, you also need to reduce the number of hits from non-targeted people coming from places beyond the scope of your service. This can be done by selecting the countries that you would like to get traffic from.

If you want to target a more specific audience like those residing in a particular city or state, then make sure to include the name of the State in your keywords or in the ads. Google Adwords and some advertising networks allow you to customize your campaign by location, so you have to make use of this feature to get the right leads.

Create the Title of your Ads

One of the most critical stages is selecting the title of your ads. This is rather challenging with many experts having varying views about the title. Some groups may suggest inserting the target keywords in the title, but a few PPC experts don?t mind about keywords in the title as long as it is eye-catching and highly effective in getting the right people to click on the ads.

At first, you may not exactly get the perfect title. But after a series of tests and tweaks, you will eventually target the right audience through the title of your ads.Therefore, carefully analyse the best title. Check the titles of your competitors and match them with your own.

If you have higher budget, don?t use only one title for the entire campaign; rather, change them periodically and analyse the results. Choose with the highest conversion rate, and use that title in the succeeding campaign.

But then again, you must take note of the season of the year and some annual major events and holidays like Valentine?s Day, Christmas, Thanksgiving day and Black Friday deals, just to name a few. Your title must also blend well with the present season to grab more attention from your prospects and to maximize the performance of your campaign.

Keyword Research

Keyword research is not just important in PPC but in other online marketing strategies as well. This must be done properly since wrong use of keywords will lead to several unwanted consequences like low conversion, minimal sales, and low or even zero income or profits.

In pay-per-click advertising, the consequences are even much worse because your business will not only be non-profitable but huge losses may be incurred as well. That is why you need to do it right to get the perfect keywords for your campaign.

While there are premium keyword tools that you can use to maximize your efficiency, you can already do well with the keyword tool provided by Google for free. You need to keep in mind just a couple of things, though, when using the tool.

When doing the research, you are usually given an option on the results, whether you want the result-data to be based on the broad search or the exact search. This is located at the upper left side bar of the tool.

Take note that you must set it on the ?exact? search. This means the exact keywords are used. The broad search, on the other hand, can be long tail keywords that include your keyword phrase.

Thus, if your target keyword phrase is ?dog food? for instance, the results that you will get include also those who are searching for? ?processed dog food? and ?natural dog food? among others. But if you opt for the ?exact search? the results that you will get are those you are searching for the exact keyword ?dog food.?

So, there is a big difference here. You will notice that a particularly keyword may give an impression of having high global search, but when converted to ?exact? search the global searches are low enough to make your campaign ineffective with poor results.

Set Your Budget and Your Launch Date

Once you are done with the title and the catch phrase with your target keywords in it, the next step is to set your budget, as well as the date for the ads to show up. The duration of your campaign is largely influenced by your budget and the popularity of the keywords you are using.

Basically these are the standard steps that you are going to take when launching PPC to drive hits to your website. While they are quite easy to do, what makes the process harder is the tense and pressure of targeting the right audience through your ads title and body. But once you are get used to it, they will no longer be that hard enough and the process gets easier while still achieving the best results.

Related posts:

1. What Is Better: PPC or SEO to Get Sales For Website
2. TV Ads to Drive Website Traffic
3. Common PPC Boo-Boo?s Made When Marketing Your Website
4. How To Execute An Effective Email Marketing Campaign
5. Boost Website Hits With Your Keywords

Source: http://getwebsitetraffic.org/how-to-set-up-your-first-campaign-using-ppc-to-drive-hits

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Mali Islamists say Algerian diplomat executed

Islamic extremists said Sunday they have executed an Algerian diplomat who was kidnapped during their takeover of northern Mali, according to a statement published by a Mauritanian news agency.

Tahar Touati, the Algerian vice-consul "was executed this morning (Saturday) at dawn," said the statement from the Movement for Oneness and Jihad in West Africa (MUJAO) published by online news agency ANI.

The agency often carries reliable information on extremist groups in the region.

"The Algerian government must take complete responsibility for the consequences of its stubbornness and the misguided and irresponsible decisions of its president and its generals," read the statement.

The communique was also posted on Internet sites in Algeria.

MUJAO had on August 24 given an ultimatum to Algeria, threatening to kill the hostage after Algiers rejected its demands for the release of three jihadists arrested in the south of the country.

"The execution of the diplomat came after the expiry of an ultimatum given to the Algerian government," said the statement.

"Algerian negotiators refused to agree on a deal to release the hostages at the last minute," it added.

Algerian authorities have said they are verifying the reports of the diplomat's execution.

Sunday's statement "is currently the focus of the necessary verification to ensure its authenticity," the Algerian foreign ministry said in a statement released by the official APS news agency.

"Contact has not been broken" with the kidnappers, it added.

MUJAO, an armed jihadist group which first surfaced in December 2011, presenting itself as a splinter group of Al-Qaeda in the Islamic Maghreb (AQIM) is one of several extremist groups which seized Mali's north five months ago.

They claimed the April 5 kidnapping of seven Algerian diplomats from a consulate in the town of Gao, one of the main northern cities which has fallen into the extremists' hands.

In May they demanded the release of Islamist militants detained in Algeria and a sum of 15 million euros in return for freeing the Algerians.

Three of the hostages were freed on July 12.

A video MUJAO released on August 26 showed one of the four remaining hostages pleading with the government to save his life.

Source: http://news.yahoo.com/algeria-checks-reports-diplomat-killed-captors-000148987.html

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Ready Pac Announces Voluntary Recall Of ... - Food and Drink Digital

IRWINDALE, Calif., Sept. 2, 2012 /PRNewswire-iReach/ --?Ready Pac Foods, Inc. of Irwindale, California is voluntarily recalling, out of an abundance of caution, packaged fruit products containing mangoes, distributed through August 30^th 2012, with Use-by Dates as listed below since they contain Daniella Brand mangoes, which have been recalled by supplier Splendid Products, due to potential contamination with Salmonella Braenderup.

Salmonella is an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Healthy persons infected with Salmonella often experience fever, diarrhea (which may be bloody), nausea, vomiting and abdominal pain. In rare circumstances, infections with Salmonella can result in the organism getting into the bloodstream and producing more severe illnesses such as arterial infections (i.e., infected aneurysms), endocarditis and arthritis.

No illnesses have been reported specific to the Ready Pac products that are the subject of this voluntary, precautionary recall.

The voluntary recall extends only to the products with the Use-by Dates listed below and sold in the following states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Washington D.C., Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Maryland, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, Wyoming,? and Canada.

No other Ready Pac products, other than those listed below, are included in the recall.

Consumers who may have purchased the affected product are asked to record the Use-by Date and/or UPC code number, immediately dispose of the product, and contact the Ready Pac Consumer Affairs Department, toll-free at (800) 800-7822, Monday ? Friday, 8 a.m. to 5 p.m. (Pacific Time) to obtain a full refund. Please visit our website at www.readypac.com for a copy of this release.

Retailers should check their inventories and store shelves to confirm that none of the products are present or available for purchase by consumers or in warehouse inventories.

Ready Pac Foods, Inc. has earned an outstanding safety record for over 40 years and has taken immediate precautionary measures to protect public health by issuing this voluntary recall. Ready Pac customer service representatives have already contacted all customers impacted and are in the process of confirming that the recalled products are not in the stream of commerce. Consumers with questions may contact Ready Pac directly at 1-800-800-7822 M-F 8am-5pm PDT.

Brand-?Product?-?Size -?UPC -?Use by-Date?-?Affected States

Dining In??- Super Fruit Medley?-?10.5oz? 11225-08396?????? 9/6/12???????????????? CA

Dining In????Mango -?10.5oz??? 11225-08640?????? 9/7/12???????????????????????????????? CA

Ready Pac???-Super Fruit Blend?-?6oz??77745-23076????9/8/12 or earlier??? CT,MA,MD,MN,NJ,NY, OH, VA

Ready Pac????-?Super Fruit Blend?6oz??? 77745-23076???9/6/12 & 9/7/12??????CA,CO,OR,WA?????????????????????????????????????? ???????????????????????????????????????????????????????????????

Ready Pac??????????? Fruit Tray Bien???????????????????? 907g?????? 77745-23415?????? 9/8/12?????????????????????????????????? Canada

Ready Pac??????????? Fruit Tray Bien???????????????????? 32oz?????? 77745-21606?????? 9/8/12 or earlier???????????????? DE,MD,NJ,PA,VA

Ready Pac??????????? Fruit & Chocolate??Platter?????????????? 40oz?????? 77745-21606?????? 9/8/12 or earlier???????????????? DE,MD,NJ,PA,VA

Ready Pac??????????? Super Fruit Medley???????????? 10.5oz??? 77745-23746?????? 9/8/12 or earlier???????????????? DE,MD,NJ,PA,VA????????????????????????????

Ready Pac??????????? Super Fruit Medley???????????? 10.5oz??? 77745-23746?????? 9/6/12 & 9/7/12????????????????? AZ,CA,HI,NV,OR????????????????????????????

Ready Pac??????????? Sliced Mango??????? ??????????????? 10.5oz??? 77745-23751?????? 9/8/12 or earlier???????????????? DE,MD,NJ,PA,VA??

Ready Pac??????????? Sliced Mango??????? ??????????????? 10.5oz??? 77745-23751?????? 9/6/12 & 9/7/12????????????????? AZ,CA,HI,NV,OR?????????????????????????????

Ready Pac??????????? Super Fruit Medley???????????? 298g?????? 77745-24023?????? 9/8/12 or earlier???????????????? Canada?????????????????????????

Ready Pac??????????? Super Fruit Medley???????????? 298g?????? 77745-24023?????? 9/8/12?? ??????????????????????????????? Canada

Ready Pac??????????? Sliced Mango??????????????????????? 32oz?????? 00000-88356?????? 9/6/12 & 9/7/12????????????????? AZ,CA,CO,MT, NM,NV,UT

Ready Pac??????????? Sliced Mango??????????????????????? 32oz?????? 77745-22859?????? 9/8/12 or earlier ??????????????? DE,MD,NJ,PA,VA

Ready Pac??????????? Sliced Mango??????????????????????? 32oz?????? 77745-22859?????? 9/6/12 & 9/7/12????????????????? AZ,HI,NV,OR,CA

Ready Pac??????????? Mango Fandango?????????????? 32oz?????? 77745-24099?????? 9/8/12 or earlier???????????????? NJ,PA,DE,MD,VA

Ready Pac??????????? Mango Fandango?????????????? 32oz?????? 77745-24099?????? 9/6/12 & 9/7/12????????????????? AZ,HI,NV,OR,CA

Ready Pac??????????? Gourmet Fruit Bowl???????????? 64oz?????? 77745-22620?????? 9/9/12 or earlier????????????????CT,DE,MA,MN,NH,??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????NJ, OH, IA, IL, IN, KS, MI, MO, NE, NY, VT, WI

Brand???????????????????? Product????????????????? ??????????????? Size???????? UPC??????????????????????? Use by-Date????????????????????????? Affected States

Ready Pac??????????? Gourmet Fruit Bowl???????????? 64oz?????? 77745-22620?????? 9/7/12 & 9/8/12????????????????? AZ,CA,CO,MT, NM,NV,UT

Ready Pac??????????? Sweet Sunshine? Platter??? 37oz?????? 77745-24204?????? 9/8/2012 or earlier???????????? DE,MD,NJ,PA,VA

Ready Pac??????????? Sweet Sunshine? Platter??? 37oz?????? 77745-24204?????? 9/6/2012 & 9/7/2012??????? AZ,CA,HI,NV,OR

Ready Pac??????????? Seasons Choice????????????????? 32oz?????? 77745-24276?????? 9/8/2012 or earlier???????????? DE,MD,NJ,PA,VA

Ready Pac??????????? Seasons Choice????????????????? 32oz?????? 77745-24276?????? 9/7/2012 & 9/8/2012??????? AZ,CA,HI,NV,OR

Starbucks???????????? Seasonal Harvest???Fruit Blend ?????????????? 6oz????????? 62111-71390?????? 8/22/2012 thru 9/7/2012 AL,CT,DC,DE,FL,GA,IA,IL,IN,KY,KS, LA,NA,MD,ME,MI,MN,MO,MS,NC, NE,NH,NJ,NY,OH,PA,RI,SC,TN,VA,VT,WI,WV

Starbucks???????????? Seasonal Harvest?Fruit Blend????????????? 6oz????????? 62111-71390?????? 9/4/2012 & 9/5/2012??????? AK,AZ,AR,CA,CO,????????????????????????????????????????????????????????????????????????????????????????????

ID,MT,ND,NM,NV, OK,OR,SD, TX,UT,WA,WY

Walmart?????????????? Super Fruit Blend???????????????? 10oz?????? 77745-23327?????? 9/6/2012 & 9/7/2012??????? AZ, CA,CO,HI,ID, MT, NM, NV, TX, UT, WY

Walmart?????????????? Seasonal Blend????????????16oz?????? 77745-23761?????? 9/6/2012 & 9/7/2012??????? AZ,CA,CO,HI,ID, MT, NM, NV, TX, UT, WY

Walmart?????????????? Seasonal Blend???????????????????? 32oz?????? 77745-23765?????? 9/6/2012 & 9/7/2012??????? AZ,CA,CO,HI,ID, MT, NM, NV, TX, UT, WY

Wawa??????????????????? Mango??????????????????8oz????????? 26191-06437?????? 9/6/2012 or earlier???????????? DE,MD,NJ,PA,VA

Wawa??????????????????? Chicken & Mango?Salsa Salad????????????? 9.7oz????? 26191-02827?????? 9/1/2012 or earlier???????????? DE,MD,NJ,PA,VA

Media Contact: TRISTAN SIMPSON READY PAC FOODS, INC., 626-678-2055, TRISTAN.SIMPSON@READYPAC.COM

News distributed by PR Newswire iReach: https://ireach.prnewswire.com ?

SOURCE Ready Pac Foods, Inc.

Source: http://www.foodanddrinkdigital.com/press_releases/ready-pac-announces-voluntary-recall-of-fresh-cut-fruit-products

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Video: Vanity Fair: Women auditioned to marry Tom Cruise

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Source: http://www.msnbc.msn.com/id/21134540/vp/48884385#48884385

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The Microwave Factor: Baby with brain cancer thrives after ...

Peering intently at the tiny white smudge in their baby's brain scan, Sue and Ben Erickson could see that the image did not reveal the miracle they had prayed for.

The cancer still lurked, though it had shrunk significantly after five rounds of chemotherapy. The news was as good as they could expect, realistically, and the doctor was upbeat.

"It looks good. It looks good. I'm happy," Dr. Rishi Lulla, a pediatric oncologist, said as he reviewed the images at Lurie Children's Hospital in Chicago. "It's substantially, substantially better."

The results from this month's MRI marked a pivotal time for Matthew Erickson, who, at 8 months old, has charmed every nurse with his single-toothed grin. He was born Dec. 11 with an especially aggressive form of brain cancer, a high-grade glioma that developed while he was still in his mother's womb, even though it's most often diagnosed in adults.

The cancer, whose causes are unknown, had engulfed most of the right hemisphere of Matthew's brain. Only about five children nationally are born each year with such a rare, usually fatal, condition, his doctors said when the Tribune first chronicled the family's story in February.

At the time, doctors gave the Huntley couple a difficult choice: bring Matthew home with a hospice team, love him and keep him comfortable until the inevitable. Or they could treat the cancer aggressively with chemotherapy, a toxic cocktail with no certain outcome.

While used successfully with some other babies, chemotherapy could cause additional long-term damage or even hasten Matthew's demise, the doctors warned.

Matthew seemed determined to make the decision for the couple. He was a born fighter, his parents said, and he rarely cried, making the treacherous journey a bit less emotionally taxing on his parents.

Even when he throws up, he smiles, his mom said.

"You look at him, you look at his eyes, he has life," Sue Erickson said.

'Grey Matters'

The couple arrived at the hospital at 6 a.m. Aug. 16, the day of Matthew's MRI, admitting they did not sleep the night before. For six months the family had set their sights on this day, to find out how well their baby responded to the aggressive treatment.

"Too nervous. Too excited," said Ben Erickson, who, like his wife and mother-in-law, wore a T-shirt that read "Grey Matters" with the family name on the back.

Since their decision to fight the cancer, the couple also has fought to maintain normalcy.

Matthew has spent at least two to three weeks each month in the hospital, dealing not only with the chemotherapy's side effects but complications from diabetes insipidus, a kidney condition marked by excessive urination that can lead to dehydration. He also suffers brain seizures, which probably are caused by the tumor and surgeries, Lulla said.

Meanwhile, time marched on. The couple's son Nolan, 5, just started kindergarten. Their daughter, Sophia, recently celebrated her second birthday with a "princess party."

Matthew's saga splashes over into daily routines. Sophia one day picked up a calculator, held it to her ear like a cellphone and said, "Dr. Lulla? Dr. Lulla?"

Sue's parents, Louise ("Nunny" to her grandchildren) and Bob Turner, help juggle child care and doctor appointments.

School also started last week for Ben, a teacher at South Elgin High School.

Hundreds of students surprised him last spring with a donation for Matthew, whose every visit to the hospital generates a lengthy bill. The most recent invoice was 69 pages long.

"Thank God for insurance," said Ben, who was not sure where the total stands.

After the MRI, Matthew awakened from sedation smiling, as usual.

So far he has undergone four brain surgeries and received 30 to 40 transfusions for blood and platelets. At one point he was left with only one long strand of hair clinging to his head. Within days of his last treatment, a soft layer of "peach fuzz" had begun to reclaim his head.

Developmentally, Matthew has made progress each month.

He babbles like other babies his age. He sits up but finds it hard to stay there, or to hold a bottle, possibly because of the weight of a catheter in his left arm, Sue said. The peripherally inserted central catheter is a semipermanent port used to deliver fluid and medications or withdraw blood.

As the family traipsed through the hospital, headed from recovery to a clinic where they would get more answers, they stopped along the way to greet familiar faces.

"Where's your little baby?" said one nurse, noticing that Matthew's size had doubled, to 161/2 pounds, over recent months.

"Little dude, you're beating this thing," said another patient's mother, Deidre DeVance, cooing over Matthew in his miniature tracksuit. "You don't even know what you're beating, but you're beating it."

Scary white smudge

Thirty minutes later, a nurse disappeared with Matthew so that Sue, Ben and Louise could huddle around a computer with Lulla, a physician in the hospital's Division of Hematology, Oncology and Stem Cell Transplant.

He pointed to the screen showing four images of Matthew's brain from MRIs taken in December, February, May and July.

The change was obvious, even to a layman.

Instead of gray brain matter, the scan taken eight months ago revealed a gaping dark cavern in the brain's right hemisphere, where excess fluid had collected in the oversized ventricles, or cavities that allow the flow of cerebral spinal fluid. The tumor was hunkered down in the middle, a small bright white spot.

By May the tumor was "very subtle," Lulla said, pointing to a smidgen of white against gray. Brain surgeries to remove portions of the tumor and fluid had been successful as well.

"What if we had decided to do nothing? What do you think would have happened?" Ben Erickson asked as the couple sat quietly, absorbing the information.

"I don't know the answer. I think he would have died, not from the tumor but the (pressure of fluid-filled) ventricles," Lulla said. "Our goal is to stop the tumor from growing and get Matthew to grow around the tumor."

Sue Erickson asked the next big question: "Is there ever going to be a point where there is no cancer?"

Probably not, Lulla said. Even a few abnormal cells left behind may lead to the cancer's return, he explained.

While Thursday's scan showed even more improvement, the scary white smudge lingered and prompted debate among doctors during their weekly "tumor board" meeting.

During these sessions, oncologists, surgeons, nurses, radiologists, pathologists and social workers discuss new cases and patients whose treatments have reached critical points.

On Aug. 21, Lulla and Dr. Tord Alden, a neurosurgeon, laid out Matthew's case to the group of about 20 people. As they viewed brain images projected on a large screen, specialists questioned whether they were looking at scar tissue or tumor, and how fast, if at all, the cancerous cells would spread.

At 9 that night, Lulla called the couple and discussed options. Some doctors felt that the chemotherapy should continue. Lulla and Alden recommended giving Matthew a two-month break, during which time they also could treat his brain seizures with steroids.

"Ben and I, we almost knew the ball would be put into our court and we would have to make that decision," Sue Erickson said the next morning.

The couple decided to follow the advice of the doctors who know Matthew best, Lulla and Alden. The steroid treatment should be far easier for his body to tolerate than the chemo, said Lulla, the recent recipient of a nearly $100,000 research grant from the St. Baldrick's Foundation, a charity that raises money to combat childhood cancers.

"Nothing is guaranteed," Sue said, recalling that there were those who doubted the couple's decision to proceed with chemotherapy in February. "There was a risk then. There is a risk now."

Chemotherapy administered to children under age 3 with a high-grade glioma offers a 40 to 50 percent chance of survival for three years, Matthew's doctors have said. Yet they are treating other children who have beaten similar odds ? who have shown doctors that nothing is certain.

Early on, the couple adopted a family motto: "Defined by God, not by cancer."

"Matthew has blown any statistic, any number out of the water," Sue said. "To keep on with chemo I know could help him, but I also know if we don't address the seizures, that could affect him a lot more. I am looking at Matthew as a survivor, and as a kid in 12, 14 years."

Since his MRI, Matthew has been readmitted to the hospital twice after having trouble keeping food down. On Monday his condition had improved and he was prepared to start the steroid treatment, Sue said. He will remain in the hospital under observation this week, she said.

If the tumor shows no change in two months, the doctors could continue the wait-and-see approach, Lulla said. Matthew will soon start occupational, physical and speech therapy sessions at home.

Meanwhile, his parents take great joy in the milestones that most take for granted.

After reviewing their baby's brain images, Ben looked closer at the scan and asked: "Can you see his teeth?"

Source: http://prd34.blogspot.com/2012/09/baby-with-brain-cancer-thrives-after.html

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After 19 years, Chandigarh to host Davis Cup tie

Chandigarh, Sep 2

Chandigarh will witness international tennis action this month with the Davis Cup tie between India and New Zealand being held at the Chandigarh Lawn Tennis Association (CLTA) grounds here Sep 14-16. The city is hosting a Davis Cup tie after a gap of 19 years.

The CLTA has started the sale of tickets for the tennis stadium and is even expecting fans of the New Zealand team to arrive at the Union Territory. The tie here, comprising five matches, will be the Asia-Oceania second round play-offs between both countries.

Despite the big names of Indian tennis - Leander Paes and Mahesh Bhupathi - missing from action as they have not been selected for the national team by the All India Tennis Association (AITA), tennis fans here could local lad Sanam Singh in action.

?Davis Cup is coming back to Chandigarh after nearly 19 years. We are happy about it. We have reserved some seats for New Zealand fans also,? CLTA patron-in-chief and Davis Cup convenor Rajan Kashyap said here Sunday.

Chandigarh had hosted the last Davis Cup here in 1993 when India had lost to Australia.

The stadium can accommodate nearly 4,500 spectators.

Source: http://www.prokerala.com/news/articles/a324858.html

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Image of HTC?s Windows Phone 8-based Accord leaks

OSLO (Reuters) - The vital tasks carried out by tiny "engineers" like earthworms that recycle waste and bees that pollinate crops are under threat because one fifth of the world's spineless creatures may be at risk of extinction, a study showed on Friday. The rising human population is putting ever more pressure on the "spineless creatures that rule the world" including slugs, spiders, jellyfish, lobsters, corals, and bugs such as beetles and butterflies, it said. ...

Source: http://news.yahoo.com/image-htc-windows-phone-8-based-accord-leaks-183537620.html

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